To be able to give a replaceable product a distinctive image of a brand, one has to constantly work on it. This we are aware of. For one, we achieve our
product image through our self-defined quality standards which are well above the normal values. Secondly, we provide our main target groups – Mixers and
Processors – with all the instruments that are offered by strategic marketing. Service performance is foremost here.
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| Technical support for Mixers |
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The recipe for the DAROTopp® flowing synthetic Topping is prepared in cooperation with our building materials laboratory,
which together with the concerned cement factory, optimize the available regional aggregates.
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The mixture produced is subjected to strict quality controls. DARO provides technical support through their own expert consultants,
who optimize the production process and logistics, depending on the technical and construction site related conditions.
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DARO takes over a part of the market development for the Mixers, through acquisition of installation companies
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DARO offers their complete knowledge potential of up to 50 million square meters of supplied floating screed.
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DARO consistently prepares optimal technical documents for their own use as well as for information for their market partner.
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DARO actively participates in Association activities, symposia and technology circles in order to translate their product and service
know how to systems branding and to transfer product innovations in to their own brands.
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Construction Sites
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The recipe for the DARO conducts product introductions with technical, organizational and market-oriented support
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DARO undertakes installation and organizational (calculations) training.
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DARO attracts the target groups nationally, through mailers, trade shows, exhibitions, advertisements, PR articles, events.
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DARO guarantees advertisement support by
- contributing to insertions
- events
- promotional materials
- argumentation support.
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DARO prepares and provides technical and advertisement documents.
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DARO provides assistance for Production and Quality Assurance measures.
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DARO assists in the image-building process of individual companies through targeted advertising measures and publicity.
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